Explore Our Digital Ads & PPC Services
GOOGLE & DIGITAL ADVERTISING
We help industrial B2B companies generate real leads, not just clicks or impressions. This includes manufacturers, equipment dealers, HVAC contractors, service firms, and other trade‑based businesses.
What we do first
Review your current Google Ads and digital ad campaigns
Identify wasted spend and low‑performing keywords
Check conversion tracking accuracy and lead quality
Review search terms triggering your ads
Evaluate campaign structure, targeting, and budgets
Identify missed opportunities to improve ROI and lead flow
Our Focus
B2B lead generation (not vanity traffic) and B2B e-commerce sales
Higher‑quality inquiries from decision‑makers
Better cost per lead, not just lower cost per click
Return on Ad Spend (ROAS) to get the most bang for your buck
Platforms we manage
Google Search Ads
Microsoft Ads
Google Shopping Ads
Amazon, Walmart, & Ebay ads
Local Google Ads and geo‑targeted campaigns
LinkedIn Ads for B2B decision‑makers
Meta Ads (Facebook and Instagram) when appropriate for service businesses
Retargeting campaigns to stay in front of qualified prospects
“Alisa is very smart and knowledgeable about what's trending in the world of Marketing. Hard working and great at finding resources. Easy to work with and has good people skills. Growth minded and looks for ways to be better.”
Tirelle Daye
US Duct
ONGOING OPTIMIZATION & MANAGEMENT
Keyword and search intent optimization
Ad copy written for industrial and technical audiences
Conversion tracking setup and verification
Landing page alignment and messaging feedback
Ongoing bid, budget, and targeting adjustments
Mobile-responsive, fast-loading, and secure websites
Removal of wasted spend and irrelevant searches
Performance monitoring and data‑driven refinements
Designed for Small Teams or No Marketing Staff
All‑in‑one website, SEO, and AIO support from a single partner
Affordable marketing services built for small manufacturers and dealer networks
Simple reporting with clear next steps and no marketing jargon
Marketing aligned with long sales cycles and high‑value equipment purchases
Long‑term organic visibility without reliance on constant paid ads
Scalable services that grow as your manufacturing or dealership business grows
Our 3-4 week process
Phase 1: Strategy & structure (≈2 weeks)
1
Learn your business model, services, ideal customers, and buying cycle
2
Review existing data, past campaigns, and current lead quality (if available)
3
Identify keywords and audiences aligned with real B2B demand
4
Filter out low‑quality, consumer, or research‑only traffic before launch
5
Build structured campaigns, ad groups, and tracking based on intent, not volume
Phase 2: Design & Build (~2-3 weeks)
1
Launch campaigns with controlled spend
2
Monitor search terms and early traffic behavior
3
Identify irrelevant searches quickly and exclude them
4
Review lead quality, not just clicks and impressions
5
Collect enough data to guide decisions
Phase 3: Review, Launch, & Optimize
1
Refine keywords based on real performance
2
Improve ad copy to increase qualified response
3
Pause low‑quality traffic sources and expand winners
4
Scale only when lead quality and ROI are proven
5
Adjust bids and budgets based on cost‑per‑lead data
Ready to build a better sales pipeline?
Tell us your goals. We'll craft the plan.