B2B PPC & Google Ads Management

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GOOGLE & DIGITAL ADVERTISING

We help industrial B2B companies generate real leads, not just clicks or impressions. This includes manufacturers, equipment dealers, HVAC contractors, service firms, and other trade‑based businesses.

What we do first

Review your current Google Ads and digital ad campaigns
Identify wasted spend and low‑performing keywords
Check conversion tracking accuracy and lead quality
Review search terms triggering your ads
Evaluate campaign structure, targeting, and budgets
Identify missed opportunities to improve ROI and lead flow

Our Focus

B2B lead generation (not vanity traffic) and B2B e-commerce sales
Higher‑quality inquiries from decision‑makers
Better cost per lead, not just lower cost per click
Return on Ad Spend (ROAS) to get the most bang for your buck
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VarTech Systems / Google Ads case study

2.5× the conversions.
70% lower cost
per conversion.

For industrial computer manufacturer VarTech Systems, our focus is turning search intent into inquiries. The latest weekly results: more tracked conversions, with 24% less ad spend.

Search intent · Campaign refinement · Conversion-focused management

Let’s improve your lead flow  ↗
Before & after / weekly Google Ads results

Before

Sep 28–Oct 4, 2026

4

tracked conversions

Cost per conversion$572.36
Conversion rate1.49%

After

Oct 5–11, 2026

10

tracked conversions

Cost per conversion$173.06
Conversion rate5.13%
+150% conversions−69.8% cost per conversion

Source: VarTech Systems Google Ads report. Comparison of consecutive 7-day periods during ongoing management, not a pre-agency baseline. Tracked conversions are recorded ad actions, not verified qualified leads or sales. Percentages rounded; results vary.

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Platforms we manage

Google Search Ads
Microsoft Ads
Google Shopping Ads
Amazon, Walmart, & Ebay ads
Local Google Ads and geo‑targeted campaigns
LinkedIn Ads for B2B decision‑makers
Meta Ads (Facebook and Instagram) when appropriate for service businesses
Retargeting campaigns to stay in front of qualified prospects

“Alisa is very smart and knowledgeable about what's trending in the world of Marketing. Hard working and great at finding resources. Easy to work with and has good people skills. Growth minded and looks for ways to be better.”

Tirelle Daye
US Duct

ONGOING OPTIMIZATION & MANAGEMENT

Keyword and search intent optimization
Ad copy written for industrial and technical audiences
Conversion tracking setup and verification
Landing page alignment and messaging feedback
Ongoing bid, budget, and targeting adjustments
Ongoing bid, budget, keyword, and conversion-rate optimization
Removal of wasted spend and irrelevant searches
Performance monitoring and data‑driven refinements
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Designed for Small Teams or No
Marketing Staff

All‑in‑one website, SEO, and AIO support from a single partner
Affordable marketing services built for small manufacturers and dealer networks
Simple reporting with clear next steps and no marketing jargon
Marketing aligned with long sales cycles and high‑value equipment purchases
Clear reporting on spend, conversions, lead quality, and sales attribution
Scalable services that grow as your manufacturing or dealership business grows

Ready to build a better sales pipeline?

Tell us your growth goals. We'll engineer the marketing plan to get you there.

Book a Call